Ian's work has been recognised at events such as the UKMVAS, the MOBO awards,
Camerimage, and the BRITs, with his work landing in Dazed, Nosiey and IMVDB's Top 10 Music Videos of the year. His video for Naughty Boy's La La La was the most viewed promo in the UK for 2013, having recently hit a staggering half a billion views. His distinctive approach to narrative and cinematic language has won him valuable international creative acclaim, being nominated in the Best Director category at the UMVAs, with BUG naming him "one of the best music video directors working today".